Mississippi Gulf Coat Gem & Mineral Society
Case Study: MGCGMS
Logo redesign, branding, social media overhaul, marketing strategy.
Client: Mississippi Gulf Coast Gem & Mineral Society
The Mississippi Gulf Coast Gem and Mineral Society was a non-profit organization dedicated to promoting the study of earth science, geology, and lapidary arts. They were struggling to attract new members and volunteers and to promote their annual fundraiser due to a lack of effective branding and marketing materials. Their existing logo was outdated and did not effectively communicate their brand values, and their social media presence was inconsistent and not optimized for their target audience. They needed a logo, branding, and marketing update that would help them to better communicate their mission and attract new members and volunteers.
Challenge:
Solution:
The Mississippi Gulf Coast Gem and Mineral Society turned to Kayla Beatty Creative Services LLC for a complete branding and marketing overhaul. Our team began by conducting research on the society's history, mission, and target audience to gain a deep understanding of their brand values and goals. We also conducted a competitive analysis of other similar organizations and studied successful branding strategies used by leading non-profit organizations.
Our team then updated the society's logo, keeping it reminiscent of the original handmade patch they had been using, while modernizing and simplifying it. We also created a brand guidelines document to ensure consistent application of the logo and other branding elements across all marketing materials.
We updated the society's social media presence to be more consistent and appealing to their target audience. We also created an informed social media marketing strategy that was easy to follow for their older demographic of users.
To promote their annual fundraiser, we helped build a campaign and marketing materials that included flyers, posters, and social media posts. We simplified their main logo into icons that could be used on documents and ads to promote the fundraiser and attract more attendees.
Results:
The Mississippi Gulf Coast Gem and Mineral Society saw immediate results from our branding and marketing overhaul. Their updated logo and branding materials effectively communicated their brand values and helped to attract new members and volunteers. Their social media presence became more consistent and engaging, leading to increased engagement and growth of their social media following. The simplified logo icons were easy to use across all marketing materials and helped to increase recognition of their brand. Overall, the society's updated branding and marketing materials helped to position them as a more modern and professional non-profit organization dedicated to promoting earth science, geology, and lapidary arts.
